I wrote about these guys last week. At the time, I really couldn't find much to link them directly to any of the regular gun-control groups. This isn't too surprising. Their new generation of advocates has adapted well to social media and they've learned to cover their tracks.
Then Mike Weisser's name came up. He calls himself the "gun guy" at Evolve Together, and he has a column at the Huffington Post. Apparently, he's the "gun guy" because he runs a shop somewhere, and that qualifies him to decide what's good for us. He's not a fan of the NRA, and he only recently seems to have discovered the NSSF, which is odd for a guy in the gun business.
His own blog is replete with "studies" authored by David Hemenway and funded by the Brady Campaign. John Lott, who has debunked a great deal of Hemenway's nonsense, is of course "the NRA’s favorite academic stooge."
So, yeah. We know what we need to now. Nice job trying to get in under the radar, guys.