Target department stores have been the latest battleground in the public-image war between Moms Demand Action and the Texas open-carry rangers. The tone-deaf actions of the latter have already cost us on several fronts. As of today, it has happened again:
Our approach has always been to follow local laws, and of course, we will continue to do so. But starting today we will also respectfully request that guests not bring firearms to Target – even in communities where it is permitted by law.
We’ve listened carefully to the nuances of this debate and respect the protected rights of everyone involved. In return, we are asking for help in fulfilling our goal to create an atmosphere that is safe and inviting for our guests and team members.
This is a complicated issue, but it boils down to a simple belief: Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create.
Moms Demand Action gets to call it a win. More to the point, their campaign to look moderate by making gun owners look like irresponsible and inconsiderate dorks succeeds.