Frankly, I'm not surprised Mayor Bloomberg sank to this. I'm just surprised it took this long. He's running an advertisement urging Georgians to write their Senators in support of "comprehensive background checks."
If you're just tuning in, that's shorthand for "registration."
The problem is, if you're an urban Manhattanite who's never actually seen a person from Georgia, you might want to check with the locals before attempting to depict them. Remind your hired spokesmodel that pressed dress slacks don't really go with the flannel shirt and camo hat. You might also want to make sure he rehearses his southern accent so he doesn't sound like a bad parody.
You might also consider some firearms training, as your model has his finger on the trigger of that shotgun. He's likely to crank a round into the cameraman at stage left.
Of course, this isn't the first time the anti-gun lobby has done this.