Daily Archives: March 25, 2010

1 post

The Call of Duty Effect

Anyone who’s worked in a gun store knows that guy. He’s in his early 20’s and usually comes in with a couple of friends. They want to see specific guns:  the Deagle, the M4, the SCAR, anything in “fifty cal.” Most of all, they’d love a chance to fondle the ever-elusive ACR.

Soldiers on leave? Procurement agents for law enforcement? Well-heeled NRA High-Power competitors? No.

These are the Call of Duty generation.

Once handing them the gun used to kill the terrorists in Level 7, you’ll spend a good ten minutes reminding them with increasing sternness not to sweep other patrons with the muzzle. They’ll usually pull out a cell-phone and take pictures of their friends posing with it. They’ll tell you it’s the most “badass” gun in the whole game, and how they totally own the noobs with it.

Goofy as they might be, I’ve never dealt with one whom I considered to be the least bit dangerous.

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